Introduction
Typography isn’t just about choosing a fancy font—it defines how your brand communicates visually. The right typography enhances readability, sets the tone, and creates a strong brand identity.
Types of Fonts & Their Impact
- Serif Fonts (Times New Roman, Garamond) – Classic, trustworthy, used by law firms & newspapers.
- Sans-Serif Fonts (Helvetica, Futura) – Modern, clean, great for tech brands & startups.
- Script Fonts (Pacifico, Great Vibes) – Elegant, personal, ideal for luxury and wedding brands.
- Display Fonts (Impact, Lobster) – Bold, attention-grabbing, used in logos & headlines.
Key Typography Rules for Branding
- Legibility First – Fancy fonts should not compromise readability.
- Limit Font Choices – Use 2-3 fonts for a cohesive look.
- Maintain Consistency – Typography should align across website, packaging, and marketing.
Final Thoughts
Typography has a psychological effect on how people perceive brands. Choosing the right typeface strengthens communication, making your brand stand out.
